Saturday, March 19, 2005

"No trans fat" -- Brummel & Brown - I Can't believe it's not butter

Here is a quote from B&B site, producers of "I can't believe it's not butter" that claims to have "No trans fat":
Brummel & Brown - Home: "Q: How can a product contain no trans fat and still have partially hydrogenated vegetable oil in the ingredients?
A: Partially hydrogenated vegetable oil describes a broad range of oils with varying degrees of hydrogenation or hardening. The trans fat levels in these oils vary from very little to higher amounts. As a result, products with less than 0.5g trans, according to FDA regulations, may be labeled 0g trans fat per serving although they have as one of their components partially hydrogenated vegetable oil. Trans fat levels used for labeling are based on the total product composition, not only the fat portion. "

Now let look at the label, "Serving Size 14g" Let's divide 0.5g/14g = 0.035, that is 3.5% by weight! Frankly, I don't pay a shit, if FDA allows them to claim that 3.5% of trans fat is is the same as 0% or not, that's an outright lie.

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